New Field Being Added to the MLS – Advertising Remarks
Did you know that listing agents now have a new field on the property listing record that is
specifically for advertising?
Beginning on Wednesday, February 8, 2012 there will be a new field on the property listing record that
is specifically for advertising! Sandicor is excited to announce the addition of Advertising
Remarks, a new field for which an agent can enter advertising information such as their name,
brokerage, email addresses, telephone numbers, website URLs, CA DRE number, open house
schedules, along with the property’s description, for dissemination to specific advertising
channels such as ListHub and Point 2 which provide listing syndication services to brokers as
part of their Sandicor membership! Advertising Remarks is an optional field and will replace the
Remarks field only for those listings that are sent to listing syndicators.
MLS Rule 12.5.1, Advertising Remarks, which specifies the data permitted in the Advertising
Remarks field:
12.5.1 Advertising Remarks. Advertising remarks are intended to be included in listing
displays on “third-party” websites, and are considered public remarks which will be
disseminated to third party sites through an approved RETS feed. Participants and
Subscribers may only include the physical characteristics of the property and or
neighborhood, listing agent contact information, including phone numbers, email addresses,
website information, and open house information. Advertising remarks are prohibited from
including additional self-promotion. Participants and Subscribers may not use the
advertising remarks for purposes of conveying information about other offices, disparaging
other real estate agents, the transaction or the subject property. Participants and Subscribers
may not include information considered confidential as described in Sections
2,12.7,12.11,12.14,12.15,12.16,12.19.
Sandicor recognizes this new field as a vital and valuable data source for not only a member’s online
marketing endeavors, but also for the consumer who will be provided with valid contact information
for a specific property, despite their ultimate decision regarding whom to contact for additional
information.
Please note, the Advertising Remarks field will NOT appear in any TEMPO or FUSION™ system
reports, email reports, Client Gateway or in IDX data feeds. For those consumer sites (e.g., Trulia and
Zillow) that display MLS remarks, the Advertising Remarks field will allow the agent the ability to
provide the consumer with agent / brokerage contact information along with the property description
that is prominently displayed.